Hi, my name is Nguyen Thi Thanh Van. You can call me Thanh Van Cloud as well. Welcome to my blog!

Here I will tell you who I am.

Table of contents:

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I. Personal Information

Social accounts:

• LinkedIn
• YouTube

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II. Education

• School: National Economics University (Sep 2016 – April 2020)
• Level of education: Bachelor
• Student type: Full-time
• GPA: 3.67/4.0 (8.52/10)
• Major: Marketing
• Specialization: Marketing communication

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III. Achievements in studying

• Top 6% of the school’s best students graduated in the first batch of 2020
• Second-highest graduate in the Marketing Department, 2020
• Achieved the highest bachelor thesis score in my class (9.6/10, among 59 students)
• A grassroots research, project’s name: “Some socio-economic issues arising from business activities on social networks in the context of Industry 4.0”. The research result was published in Cong Thuong magazine in 2020. I helped Ph.D. Phạm Văn Tuấn some parts of this research. (the article link)
• Hoa Phat scholarship, 2019 (Hoa Phat Group is worth $6 billion, Vietnam’s 2nd largest private enterprise)

• Got many university scholarships and ranked top of the class

• First prize in the Olympic competition “Fundamental Principles of Marxism-Leninism and Ho Chi Minh’s Ideology” held by NEU, 2019

• Consolation prize in scientific research competition held by NEU, 2019

• Completed the university program in 3.5 years – 7 semesters (from Sep 2016 to April 2020).

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IV. Work experience

1. Content Creator (Jan 2023 – Present)

It’s great to share our knowledge and life experience to everyone!

2. PM, PO, Marketing Leader, Marketing Executive (Sep 2019 – Present)

eUp Technology JSC, Hanoi Vietnam

Where I find an open and dynamic working environment. I have the opportunity to demonstrate my abilities and advance at work.

2.1. Project manager & Product Owner (Jan 2021 – Present)

Four years of project management experience.

• Tasks:

1. Manage a team of 20 members
2. Develop product vision and roadmap
3. Contribute to overall product strategy
4. Oversee revenue, costs, and product profitability
5. Conduct market research and plan product development
6. Coordinate cross-functional teams (engineering, content, marketing, sales, and design) to deliver high-quality applications efficiently
7. Ensure product quality, covering technical aspects, UI/UX, and content
8. Implement technology to optimize the product development process
9. Support marketing teams in promoting products locally and internationally
10. Monitor, evaluate, and report product performance
11. Recruit and train team members.

• Skills I learned:

Project management (Product, Finance, Human) · Leadership · UI/UX · Technical tools · Data-driven decision making · Business strategy · Teamwork · Time management · Problem solving

• Products:

Jaemy	iOS	Android
Janki (support)	iOS	Android
Migii TOPIK (core)	iOS	Android
Migii Skool	iOS	Android
Migii Goethe	iOS	Android
HeyEnglish	N/A	Android
Migii JLPT (core)	iOS	Android

2.2. Marketing leader (Feb 2022 – Mar 2023)

At first, it was quite stressful for me because my KPIs were high and I had a lot of tasks, both as a PM and a marketing leader, but luckily my supervisor gave me a lot of useful advice to complete it well.

• Tasks:

1. Manage a team of 3 people
2. Create marketing plans related to User acquisition, App store optimization, promotion campaigns, SEO
3. Coordinate work and monitor team activities
4. Propose product improvements
5. Update domestic and international trends
6. Analyze market fluctuations
7. Monitor, evaluate, and report campaign performance
8. Recruit and train team members.

• Skills I learned:

Digital product marketing · Employee training · Market research · Flexibility · Adaptability · Patience

• Products:

Jaemy iOS Android

Todaii Japanese iOS Android

Todaii Chinese iOS Android

2.3. Marketing Executive (Aug 2020 – Dec 2021)

• Tasks:

1. Implement marketing activities, focusing on UA, SEO, ASO
2. Support team leader in planning
3. Analyze the problem
4. Update trends

• Skills I learned:

Digital ads (UAC, ASA, Tiktok ads, Facebook Ads) · SEO · Task Analysis · Landing Page · ASO · Social content · Teamwork

• Products:

Mazii iOS Android

HeyJapan iOS Android

Migii JLPT iOS Android

2.4. Marketing Intern (Sep 2019 – Jul 2020)

At this period, I was a senior student. I studied at school, wrote my thesis, did an internship and a part-time job at the same time.

• Tasks:

1. Implement marketing activities, focusing on SEO, social content
2. Update trends

• Skills I learned:

SEO · ASO · Social content · Teamwork · Time management

• Products:

Hanzii (SEO) Website

HeyJapan (ASO) iOS Android

Goisama (social content) link

3. Content Writer & Photographer – Part-time (Jun 2019 – Dec 2020)

Papilo, Hanoi Vietnam

Here I learned how to write persuasive content, learned about composition and basic product photography. The working environment here is very comfortable. I can both go to a cafe and take photos of products to get the job done.

• Tasks:

1. Write content about products posted on the Facebook page and website
2. Do product photography

• Skills I learned:

Copywriting · Photography · Time management

4. Consultant – Seasonal job (Mar 2019 – Jun 2019)

National Economics University, Hanoi Vietnam

I worked at the PostGraduate Training Institute of National Economics University as a sales consultant.

• Tasks:

1. Receive information from applicants and advise them on study programs
2. Answer questions related to the master’s program

5. Reporter and Marketer – Part-time (Jun 2018 – Mar 2019)

Hairworld Magazines, Hanoi Vietnam

I had a chance to work with people with modern, optimistic thoughts that made me a lot more confident in everything.

• Tasks:

1. Write articles for publication on the website and magazine
2. Interview and collect news from hairstylists, hair cosmetic brands
3. Organize events: manage candidates, call for sponsorship, write PR articles

• Skills I learned:

Copywriting · Communication · Presentation · Basic planning · Event organization

6. Sales And Marketing – Part-time (Oct 2017 – Jan 2018)

Remax Vietnam, Hanoi Vietnam

This is one of my very first jobs. The job did not require much professional knowledge and was not what I expected, but fortunately, I met a good manager who taught me how to work with passion and responsibility.

• Tasks:

1. Write consulting scripts
2. Acquire customer problems

• Skills I learned:

Microsoft Excel · Patience · Self-management

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V. Achievements in working

• Lead a team of 20 members across technology, content, design, customer service, and marketing successfully.
• Manage Jaemy, Migii JLPT, and Migii TOPIK as Product Manager/Owner, achieving 1.3M+ new users and $1M revenue in 2024.
• Achieved 339% growth for Migii TOPIK and 182% for Migii JLPT in 2024.

• Facebook

• Trained 17 employees in a 3-month BA program as Project Leader and Trainer; awarded a Certificate by CEO in 2024.
• Named Outstanding Employee of the Year 2024.

• Received the Pioneer Prize for Agile implementation in 2023.
• Received many rewards for potential products and contributions to the organization.

• Have subordinates who are colleagues and friends, always united and helping each other.

• Assisted 20,000 people in obtaining Korea visas through personal blog và vlog.

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VI. Extra activities

• Authored a blog on project management, marketing, and travel
• Created TikTok content on movie topics, with 8 videos surpassing 100,000 views
• Member of the Communist Party of Vietnam since 2020
• Member of the Executive Board of NEU English community – NECo, 2019
• Volunteer for “Nang am trao xuan” organized by the Faculty of Marketing, NEU, 2018
• Participate in voluntary blood donation, 2017
• Represent the company to attend student events as a sponsor
• Build a Korean learning community on Facebook

• Facebook

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VII. Extra courses

1. Complete 20 hours of SQL, 2021 by DataBulb

2. Video recording and editing, 2022 by ITPlus Academy

Product:

• Youtube channel: link
• Graduation exercise: link

3. Complete a course of Business Analysis, 2023 by UDECAREER

4. AI training course, 2023 by LovinBot

5. Makeup course, 2023 by Tho Makeup

6. Dance course, 2023 by Tran Thao

7. Korean language course, 2024 by Th.D Le Viet Phuong

8. Vanto leadership transformation course, 2024 by Mr. Binh, Head of training department of Golden Gate Group

9. Design thinking course, 2024 by UDECAREER

10. Data analysis, 2025 by eUp (ongoing)

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VIII. Skills

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IX. Hobbies

Travel – Learn language – Create content – Connect with people from all over the world

Latest update: 2025 Jan 19