Hi, my name is Nguyen Thi Thanh Van. You can call me Thanh Van Cloud as well. Welcome to my blog!

Here I will tell you who I am.

Table of contents:

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I. Personal Information

Social accounts:

• LinkedIn
• YouTube

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II. Education

• School: National Economics University (Sep 2016 – April 2020)
• Level of education: Bachelor
• Student type: Full-time
• GPA: 3.67/4.0 (8.52/10)
• Major: Marketing
• Specialization: Marketing communication

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III. Achievements in studying

• Top 6% of the school’s best students graduated in the first batch of 2020
• Salutatorian of the Marketing Department, 2020
• Grassroots research, project’s name: “Some socio-economic issues arising from business activities on social networks in the context of Industry 4.0”. The research result was published in Cong Thuong magazine in 2020. I helped Ph.D. Phạm Văn Tuấn some parts of this research and had my name printed on the paper book version. (the article link)
• Hoa Phat scholarship, 2019 (Hoa Phat Group is worth $6 billion)

• Got many university scholarships and ranked top of the class

• First prize in the Olympic competition “Fundamental Principles of Marxism-Leninism and Ho Chi Minh’s Ideology” held by NEU, 2019

• Consolation prize in scientific research competition held by NEU, 2019

• Completed the university program in 3.5 years (from Sep 2016 to April 2020).

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IV. Working experience

1. Content Creator (Jan 2023 – Present)

It’s great to share our knowledge and life experience to everyone!

2. Marketing Leader, BA, PM (Sep 2019 – Present)

eUp Group, Hanoi Vietnam

Where I find an open and dynamic working environment. I have the opportunity to demonstrate my abilities and advance at work.

Project manager (Jan 2021 – Present)

• Tasks:

1. Plan product development
2. Directly manage a team of 7 – 10 people including mobile developers, backend developers, and editors
3. Coordinate work between departments: engineering, editing, marketing, sales, and design to bring the best applications to users as quickly as possible.
4. Acceptance of product quality: including technical aspects, UI/UX and content
5. Contribute to the company’s overall product strategy
6. Recruitment and training
7. Apply technology to improve the product development process

• Skills I learned:

Project management (Product, Finance, Human) · UI/UX · Product Marketing · Data-driven decision making · Business strategy

• Projects:

Jaemy iOS Android

Janki (support) iOS Android

Business analyst (Apr 2023 – Present)

Note: at eUp, BA is different from the BA we often know. This name is to distinguish it from PM. The nature of the work is the same, but BA is not the one who comes up with the original product idea, and PM is the one who comes up with the original product idea.

For example, a PM comes up with the idea of making an app to prepare for the TOPIK exam with detailed explanations and a personalized roadmap. BA will add other ideas to bring better and business-feasible products to customers, going deeper into exam research, and other features such as word lookup, pronunciation learning, tracking learning efficiency, leaderboard, sales logic, etc.

BA’s tasks are the same as PM’s tasks above, so I don’t mention them here.

• Projects:

Migii TOPIK iOS Android

Migii Skool iOS Android

Migii Goethe iOS Android

HeyEnglish Android

Marketing leader (Feb 2022 – Mar 2023)

At first, it was quite stressful for me because my KPIs were high and I had a lot of tasks, both as a PM and a marketing leader, but luckily my supervisor gave me a lot of useful advice to complete it well.

• Tasks:

1. Create marketing plans related to User acquisition, App store optimization, promotion campaigns, SEO
2. Manage a team of 3 people
3. Coordinate work and monitor team activities
4. Propose product improvements
5. Update domestic and international trends
6. Analyze market fluctuations
7. Recruitment and training

• Skills I learned:

Employee Training · Team Leadership · Skilled Multi-tasker · Marketing · Time management

• Project:

Jaemy iOS Android

Todaii Japanese iOS Android

Todaii Chinese iOS Android

Marketing Executive (Aug 2020 – Dec 2021)

• Tasks:

1. Implement marketing activities, focusing on UA, SEO, ASO
2. Support team leader in planning
3. Analyze the problem
4. Update trends

• Skills I learned:

Digital ads (UAC, ASA, Tiktok ads, Facebook Ads) · SEO · Task Analysis · Landing Page · ASO · Social content · Teamwork

• Project:

Mazii iOS Android

HeyJapan iOS Android

Migii JLPT iOS Android

Marketing Intern (Sep 2019 – Jul 2020)

At this period, I was a senior student. I studied at school, wrote my thesis, did an internship and a part-time job at the same time.

• Tasks:

1. Implement marketing activities, focusing on SEO, social content
2. Update trends

• Skills I learned:

SEO · ASO · Social content · Teamwork · Time management

• Project:

Hanzii (SEO) Website

HeyJapan (ASO) iOS Android

Goisama (social content) link

3. Content Writer & Photographer – Part-time (Jun 2019 – Dec 2020)

Papilo, Hanoi Vietnam

Here I learned how to write persuasive content, learned about composition and basic product photography. The working environment here is very comfortable. I can both go to a cafe and take photos of products to get the job done.

• Tasks:

1. Write content about products posted on Fanpage and website
2. Do product photography

• Skills I learned:

Copywriting · Photography · Time management

4. Consultant – Seasonal job (Mar 2019 – Jun 2019)

National Economics University, Hanoi Vietnam

I worked at the PostGraduate Training Institute of National Economics University as a sales consultant.

• Tasks:

1. Receive information from applicants and advise them on study programs
2. Answer questions related to the master’s program

5. Reporter and Marketer – Part-time (Jun 2018 – Mar 2019)

Hairworld Magazines, Hanoi Vietnam

I had a chance to work with people with modern, optimistic thoughts that made me a lot more confident in everything.

• Tasks:

1. Write articles for publication on the website and magazine
2. Interview and collect news from hairstylists, hair cosmetic brands
3. Event organization: manage candidates, call for sponsorship, write PR articles

• Skills I learned:

Copywriting · Communication · Presentation · Basic planning · Event organization

6. Sales And Marketing – Part-time (Oct 2017 – Jan 2018)

Remax Vietnam, Hanoi Vietnam

This is one of my very first jobs. The job did not require much professional knowledge and was not what I expected, but fortunately, I met a good manager who taught me how to work with passion and responsibility.

• Tasks:

1. Sales consultation
2. Acquire customer problems

• Skills I learned:

Microsoft Excel · Patience · Self-management

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V. Achievements in working

• Be the youngest PM at eUp when I was 22.

• Facebook

• Pioneer in applying Agile methodology

• Reward for potential project

• Having subordinates who are colleagues and friends, always united and helping each other

• Helping about 15.000 people with Korea visa applying via personal blog và vlog

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VI. Extra activities

• Participate in voluntary blood donation, 2017
• Volunteer for “Nang am trao xuan” organized by the Faculty of Marketing, NEU, 2018
• Member of the Executive Board of NEU English community – NECo, 2019
• Represent the company to attend student events as a sponsor
• Build a Korean learning community on Facebook
• Member of the Communist Party of Vietnam since 2020

• Facebook

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VII. Extra courses

1. Complete 20 hours of SQL, 2021 by DataBulb

2. Video recording and editing, 2022 by ITPlus Academy

Product:

• Youtube channel: link
• Graduation exercise: link

3. Complete a course of Business Analysis, 2023 by Udecareer

4. AI training course, 2023 by LovinBot

5. Makeup course, 2023 by Tho Makeup

6. Dance course, 2023 by Tran Thao

7. Korean language course, 2024 by Th.D Le Viet Phuong

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VIII. Skills

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IX. Hobbies

Dance – Travel – Learn language – Create content

Latest update: 2024 Mar 11